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Tata Croma

How Digital Became TV

Tidal7 began its journey a few weeks before the agency formally opened its shutters with a four part digital video series for Croma. This was followed by several more very successful digital video campaigns – till the Croma team surprised us one day with, ‘Can we run this on TV?’. Fortunately, that particular video was ‘TV ready’ in terms of length as well as production quality. And before we knew it, we had gone very seamlessly from making videos to making TVCs for the brand.