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D3CA New

ABOUT D3CA

The Background to D3CA

The impact of Digital has been that we now live in what is referred to as the Attention Economy. Where the commodity that is most scarce is consumer attention. If we can’t get the consumer’s attention how can they communicate messages about brands and how do we then build brands. We therefore need a framework to help us maximize consumer attention in the current times.

D3CA is a Repository

Therefore, D3CA is visualized as a Consumer Attention Toolkit – a repository of ideas, insights, examples, case studies which makes it a collection of valuable pointers that marketers and advertising practitioners can use to enhance the attention that their brand gets.

The Insights can be from anywhere not just Digital

The point of D3CA is providing ideas to deliver Differential Consumer Attention in the Digital Age. All the ideas need not be Digital led. They need to be in the context of the present day Media and Consumer reality.

Content Formats

The content formats used include – videos, expert interviews, webinars, idea / insight cards, blogs, etc..

THE CONSUMER ATTENTION TOOLKIT

ABOUT D3CA

The Background to D3CA

The impact of Digital has been that we now live in what is referred to as the Attention Economy. Where the commodity that is most scarce is consumer attention. If we can’t get the consumer’s attention how can they communicate messages about brands and how do we then build brands. We therefore need a framework to help us maximize consumer attention in the current times.

D3CA is a Repository

Therefore, D3CA is visualized as a Consumer Attention Toolkit – a repository of ideas, insights, examples, case studies which makes it a collection of valuable pointers that marketers and advertising practitioners can use to enhance the attention that their brand gets.

The Insights can be from anywhere not just Digital

The point of D3CA is providing ideas to deliver Differential Consumer Attention in the Digital Age. All the ideas need not be Digital led. They need to be in the context of the present day Media and Consumer reality.

Content Formats

The content formats used include – videos, expert interviews, webinars, idea / insight cards, blogs, etc..

D3CA Videos

Dwell Time – The Self Propagating Metric

Dwell Time – The Self Propagating Metric

D3CA Videos
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Mobile Moments & Mobile Prime-time

Mobile Moments & Mobile Prime-time

D3CA Videos
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Attention Quotient

Attention Quotient

D3CA Videos
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D3CA@7 The Attention Toolkit

D3CA@7 The Attention Toolkit

D3CA Videos
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Power of Context

Power of Context

D3CA Videos
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Power of Organic

Power of Organic

D3CA Videos
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Long-term Brand Strategies

Long-term Brand Strategies

D3CA Videos
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Brand Generosity

Brand Generosity

D3CA Videos
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Importance of Being First

Importance of Being First

D3CA Videos
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