Consumers have become smarter, less attentive, have new attitudes and views, and are more new-news-seeking than ever before.
The world of media has also disaggregated and changed dramatically. With multiplying media choices it’s more and more difficult to get people’s attention.
There is a need for new tools to help us address these new realities.
We have brought in new tools in many areas
* New Tools to define brands in the new age,
* Business and brand planning tools,
* Creative Briefing Tool meant for today’s consumer media reality
* A framework of insights for driving Digital Attention
* Content planning tools,
* Tools for choosing digital media more astutely,
* Behavioral science driven insight tools for digital planning including UX design
New Age
THINKING TOOLS
Some of our new age thinking toolkit
iBCD@7
01Digital Strategy Roadmap Tool - A comprehensive framework to define brand & business roles for digital.
D3CA@7
02The Attention Toolkit - to help us deliver the attention of the highly distracted consumer.
Content@7
03Content Framework Tool - In a world full of content your content needs a unique voice.
BrandLadder@7
04A classic positioning ladder tool to lift the brand’s consumer proposition to be relevant to today’s consumer.
Digital-Media-Selector@7
05Choosing the right Digital Media Platform - A tool that uses multiple parameters to help you make the right choice of digital channels.
BE@7
06Behavioural Economics applied to brands & digital interfaces - An expert practice to unearth counter-intuitive insights that drive desired consumer behavior.
Creative-Brief@7
07The new-age creative briefing tool that helps us create communication for greater consumer attention.
Digital Brand Building
Watch this interview with our co-founder Venkat Mallik on HT Brand Studio
