Let’s Work Together

Digital Toolkit

Consumers have become smarter, less attentive, have new attitudes and views, and are more new-news-seeking than ever before.

The world of media has also disaggregated and changed dramatically. With multiplying media choices it’s more and more difficult to get people’s attention.

There is a need for new tools to help us address these new realities.

We have brought in new tools in many areas
* New Tools to define brands in the new age,
* Business and brand planning tools,
* Creative Briefing Tool meant for today’s consumer media reality
* A framework of insights for driving Digital Attention
* Content planning tools,
* Tools for choosing digital media more astutely,
* Behavioral science driven insight tools for digital planning including UX design

New Age


Some of our new age thinking toolkit


Digital Strategy Roadmap Tool - A comprehensive framework to define brand & business roles for digital.


The Attention Toolkit - to help us deliver the attention of the highly distracted consumer.


Content Framework Tool - In a world full of content your content needs a unique voice.


A classic positioning ladder tool to lift the brand’s consumer proposition to be relevant to today’s consumer.


Choosing the right Digital Media Platform - A tool that uses multiple parameters to help you make the right choice of digital channels.


Behavioural Economics applied to brands & digital interfaces - An expert practice to unearth counter-intuitive insights that drive desired consumer behavior.


The new-age creative briefing tool that helps us create communication for greater consumer attention.

Digital Brand Building

Watch this interview with our co-founder Venkat Mallik on HT Brand Studio

Dwell Time - The Self Propagating Metric
Posted on 2nd November 2020 by tidal7
Long-term Brand Strategies
Posted on 30th July 2020 by tidal7
Retail Visual Attention
Posted on 30th July 2020 by tidal7
Brand Generosity
Posted on 30th July 2020 by tidal7
Importance of Being First
Posted on 29th May 2020 by tidal7
Mobile Moments & Mobile Prime-time
Posted on 29th May 2020 by tidal7
Attention Quotient
Posted on 29th May 2020 by tidal7
Power of Context
Posted on 4th March 2020 by tidal7
Power of Organic
Posted on 4th March 2020 by tidal7

We would be delighted to hear from you.