Consumers have become smarter, less attentive, have new attitudes and views, and are more new-news-seeking than ever before.
The world of media has also disaggregated and changed dramatically. With multiplying media choices it’s more and more difficult to get people’s attention.
There is a need for new tools to help us address these new realities.
We have brought in new tools in many areas
* New Tools to define brands in the new age,
* Business and brand planning tools,
* Creative Briefing Tool meant for today’s consumer media reality
* A framework of insights for driving Digital Attention
* Content planning tools,
* Tools for choosing digital media more astutely,
* Behavioral science driven insight tools for digital planning including UX design
Some of our new age thinking toolkit
Digital Brand Building
Watch this interview with our co-founder Venkat Mallik on HT Brand Studio