Corning Glass was running a global social media campaign – #IncrediblyTough – to build the Gorilla Glass Brand.
They were seeking digital video stories from across the world – USA, China, India among others – to showcase people who lived incredibly tough lives – and in the process, put their devices featuring Gorilla Glass through endless torture tests.
As part of this campaign, we produced two social videos – one, about the Dabbawalas of Mumbai, and how they used Mobile phones in the midst of their hectic schedule; and the second, about the life of the Indian Football captain Sunil Chettri ,and his use of the Samsung Sports Watch. Both shot on an Incredibly Tight timeline.
Both videos went on to garner multi-million views, among the highest in the entire series.