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Cipla Breathefree


Breathefree.com, although meant to be a consumer platform, was ending up looking like an extremely intimidating, medical-looking site seemingly targeted at doctors more than patients.


Our three-word recommendation – inspire, don’t prescribe


The award-winning website  we designed features inspiring stories,  simple answers to your questions, a patient community forum, usage guides – in short, everything that makes for an engaging web platform which inspires people to take up the fight against their breathing disorders, and continue to live full and enriching lives.


Given the dominance of mobiles in the way most consumers access the internet, a Mobile App was an important part of our recommendations, and has substantially increased the reach and accessibility