Schoolnet

Geneo Brand film

Based on the insight that every child learns differently.

Geneo Product Film

A product demo video done like a conversation between parents, the kid & a teacher.

Schoolnet

Schoolnet is one of India’s oldest EdTech players with a 40 year long history. With a wide array of offerings across different types of education solutions. A key goal for Schoolnet was to build into the K12 App market. One of our primary recommendations from a branding standpoint was to get them to adopt one lead brand – Geneo – K12 edtech App, and we subsumed all other brands that existed under the Geneo mother brand.

We redefined Geneo, re-did the logo, tagline etc. to create a story which reflected its AI driven prowess of adjusting learning as per the individual child. Geneo – Flexible learning system – Because every child learns differently.

We created a brand portfolio which took ahead a consistent brand look across the diverse offering from the brand.

We also created significant brand campaigns for Geneo and Geneo Esekha (their Bengal version of Geneo) to build the brand.

There was a lot of support content to build the market and 360 Digital Marketing work across Social Media, SEO, Paid Media, website management all of which kept us rather busy.