HP Lubricants chose us as their digital agency to partner them through the journey of becoming more astute digital-led marketers.
Our journey started with completely redoing their website and giving it a separate identity.
The new website, which was SEO optimized, attracted a large number of new enquiries that led to HP Lubricants being able to build relationships with new partners and also to drive sales.
The SEO work on the website led to HP getting ranked in the top 10 across multiple keywords leading to a higher rate of customer connections.
We followed that up with redoing their social presence, which until then did not do justice to how good HP Lubricants actually is as a company. The new look & type of content reflected how modern and agile HP Lubricants actually is.
The journey then moved to Digital campaigns for branding and also performance.
One significant campaign has been the No. 1 campaign. A campaign as the name suggests which was designed to tell people across India that HP is in fact the No. 1 player in lubricants. A fact that was hitherto not well known.
Its been a very satisfying relationship and has made HP Lubricants come through on Digital as the shining star that it is.