Mobile Moments & Mobile Prime-time

All of us know about the power of Mobile and its dominance in in people’s lives. With people looking at their Mobile phones over 80 times a day and spending anywhere between 100 to 150 minutes a day on it – its one powerful route to reach people.
But every Mobile moment is not the same with many being just a glance to check for an important message. While others could be more relaxed. Therefore, advertising targeted through the mobile will likely get differential attention during different mobile moments. This D3CA video is about Mobile moments and the concept of the Mobile Primetime.