Thomas Cook

Thomas Cook, a leading international travel company, wanted to advertise their honeymoon packages. The issue was that, every other travel company had the same packages to offer at more, or less the same cost. So, not only was the advertising space crowded, it was also packed with generic communication. The challenge was, to come up with an idea to break the clutter.

We were looking for an interesting way to present the Thomas Cook Honeymoon package. Our creative team arrived at an interesting expression.
Every marriage culminates with the couple taking off for a honeymoon. A marriage really doesn’t feel complete without it. In a way, it’s a ritual. And if we look at the order, a honeymoon is the last ritual of a marriage. So our big idea was “Shaadi Ki Aakhri Rasam”.

We started the campaign by asking people about the various marriage rituals and ignited conversations on the streets about #ShaadiKiAakriRasam. As the excitement peaked, we dropped the main film. And built traction on social media. The result was truly overwhelming.

YouTube: 5.6M views
Meta:
Reach: 7,11, 578
Engagement: Over 5K

Business Impact:
25% increase in leads as compared to the previous year.
40% increase in honeymoon transactions compared to the previous year.

The campaign turned Honeymoon time from just a holiday, to an important part of marriage. More importantly, it made people take a Honeymoon holiday seriously and book it in advance.