ShopX

iCommerce is a company backed by some illustrious people like Mr. Nandan Nilekani among others. Through its brand ShopX, iCommerce is determined to revolutionise the way Retail functions. The company sits squarely in the middle of the Physical Retail meets Digital space and has physical retail and ecommerce presense.

ShopX partners with local retailers and helps power up their offering by
a) Bringing in brands which they would not have been able to access and market
b) By adding the power of digital to their stores whereby, they can sell a lot more than they have the space to stock
This unique combination has led to us being able work on a couple of very interesting concepts –
The first were the ShopX + Myntra outlets. These were to offer consumers in relatively smaller towns the option to buy mobile phones and accessories as well as clothes from Myntra. They could walk in to the physical store – check out the stocks on display, try them – choose more options on a tablet and place an order which would get delivered to their homes.
We designed the stores and also the instore messaging concept ‘The new you’ which captured the transformational impact that the the combination of mobiles and new clothes can have on a young person’s life.

The second are the ShopX Edge stores which are essentially about Mobiles and Mobile Accessories. The model is the same – Physical displays with digital ordering and homes delivery. All of these stores are in partnership with local retailers who would want to enhance the quality of brands and retail smartese that they would like to bring in to their local market.

There are a number of other store models that are in the works too but that is still due for update here.