Redington India is creating a marketplace for all things electronic – from computers, to powerbanks, to bluetooth speakers.
A B2B brand, it wants to talk to Retailers who sell electronics, to join their Digital Platform as partners because of multiple benefits like hundreds of brands, thousands of products, fast delivery, etc. It will not help them run their business efficiently but also grow and prosper. So we also created a tagline that hinted at the same – ‘Karo Growth Ka Switch On’.
Through a series of films, we illustrated the story of two people – one who’s on-boarded on the Redington site and the other who’s struggling with his business because of still using offline business strategies. This campaign highlighted multiple features of Redington to convince retailers to join the Redington platform.