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Tata Croma

eCare Campaign

Ideas that help business, while they do some social good are the way of the future. Tata Croma leads the way here with its eCare initiative.


The idea is simple. Tata Croma encourages people to bring back their electronic junk by rewarding them for it. And disposes of the junk in environmentally friendly ways.


The Croma Tree for Junk initiative, for example, planted a tree for every piece of junk you turned in – an initiative that has resulted in lakhs of tree being planted.


Our latest TVC takes this further by promoting Green Love – and equating not being socially responsible with being a loser.