Connectwell is India’s largest Terminal Block manufacturer. A brand that is proudly Indian, very dominant in India but also marketed to multiple global markets. In our journey with Connectwell, we have partnered them to recraft the brand and entire approach to marketing. After all, we are together building what we believe should be the worlds’ most respected Electrical & Electronics Components brand.
The first step was to create the right and consistent brand guidelines. This is especially important when building a B2B brand because the general spend levels are not that high in comparison to B2C categories. Therefore, every touch point needs to reflect & build the brand. The other key step was to create a master marketing approach which was built around B2B marketing best practices :
- Industry verticalization
- Content marketing across Blogs & Case studies
- Account Based Marketing
- Custom Audience Targeting approaches on Digital
- CRM Practices