How Barbie leveraged Social Media to outperform Oppenheimer
Dear Reader,
Welcome to our latest edition of the newsletter, where we delve into the captivating world of cinema and social media. In a battle reminiscent of epic movie showdowns, two cinematic giants, “Barbie” and “Oppenheimer,” have taken the global box office by storm, captivating audiences worldwide with their unique narratives and awe-inspiring visuals.
Barbie has collected $774 million whereas Oppenheimer minted $400 million as of Sunday at the worldwide box office.
Both films have not only pushed the boundaries of storytelling but also redefined how social media can be harnessed to create an unprecedented buzz around their releases. As we explore their remarkable journey, we’ll uncover how “Barbie” ingeniously leveraged the power of social media to outperform “Oppenheimer,” making it a fascinating case study in modern film marketing. With record-breaking box office collections, these movies have proven that captivating storytelling coupled with strategic social media campaigns can truly rule the hearts and minds of moviegoers around the globe.
Oppenheimer Movie dominated the Non Social Media Mentions & Reach Worldwide
(2 times more)
Barbie Movie completely dominated the Social Media mentions (2x more) & also Social Media
Reach (3x more)
Barbie Movie managed to get people on Social Media to generate more content on them and get engagements
Barbie Movie’s social media handles also generated a lot more Followers & Total Engagements across all platforms (last 30 days data)
Hashtag Posts & Reel Volumes on Instagram prove the prominence that they had in the promotions of the Barbie Movie
Barbie Movie did collaboration posts/reels with many popular Brands across the globe on Instagram
They also leveraged innovative Ideas on Social Media using Augmented Reality
Indian Brands were also quick to jump on the Barbie Trend
The Barbie movie has been a massive hit globally although a bit less so in India. But even in India there were a lot of girls who thronged theatres dressed in Pink. It’s been a breath of fresh air for the Mattel business and has opened up a possible new stream of earning for the company going forward.
Social Media and its role in building the Barbie cult has certainly played a significant role.
Here is more power to social and digital media in building movie and other brands.
