Insights from HDFC Bank’s 1 Billion+ Website Visits
Dear Friends,
It gives me immense pleasure to be sharing digital performance data on this consistent star performer among Banks – HDFC.
I have had the honour of doing work for HDFC Bank at multiple points in my advertising career and for many years. The first was when the credit cards business was launched and what a successful run that business has had. The HDFC tagline ‘We Understand Your World’ was also created by the agency I was working for then. And during the last decade it’s been a relationship across many of HDFC Bank’s assets and liabilities offerings.
They have been consistently different from the others and haven’t really believed in the role of mass advertising campaigns. To see them so far ahead of their nearest competitors is surprising and also gives me great joy.
As usual there can be a lot of learning from a winning brand from one category for other categories.
Hope you find this newsletter interesting reading.
HDFC Bank has generated 1 Billion plus Visits on their Website in the last 1 year
The Website visits for HDFC Bank are exponentially higher compared to the other top private banks.
HDFC Bank also attracted exponentially higher volume of New Visitors on their Website
HDFC Bank actively ran campaigns promoting their Digital Savings Account Opening over the last 1 year. This is likely to be one of the reasons for their substantially higher new Website visitors.
So which sources of website traffic are enabling them to become a leader on digital?
Direct Brand Sources – This is a function of Brand Awareness.
Organic Searches – This is a function of SEO Performance.
They have been extremely aggressive when it comes to SEO and are currently ranking for many more keywords (5.45L) as compared to ICICI Bank (3.09L), Axis Bank (3.26L) & all the other banks.
HDFC Bank is also the strongest in terms of the User Retentions on the Website
They have also been completely dominant in Email Marketing resulting in Higher User Retentions on the Website
So what can the Indian Brands learn from the Website Traffic Success of HDFC Bank?
Actively promoting digital services can lead to an increase in the Traffic from Direct Brand Sources, which is the highest contributor to the website traffic for HDFC Bank.
It’s important for brands to be aggressive when it comes to SEO (Higher Keyword Volumes + Keyword Ranking) for increasing the Organic traffic to the website
Retention Marketing Activities lead to increase in the returning users to the Website, which contributes significantly to the overall Website Traffic Growth.
