Welcome to D3CA…The Attention Toolkit
D3CA is a collection of thought starters, ideas and what could be called guidelines to deliver differential consumer attention in the Digital Age.
We live in an attention economy – which essentially means that the commodity that’s most scarce is consumer attention. If you can’t get consumer attention, how do you deliver messages about your brands. And if you can’t deliver messages about your brands, how do you go about building brands. A tough question for the Marketing Communication industry to grapple with. D3CA@7 is a repository of thoughts, ideas and guidelines designed to help us deliver differential consumer attention in this age.
We would love to enrich this with your feedback and build this into a repository that is valuable to all of us.
